Cutomer Happiness Awards Profile

The Middle East Customer Excellence Award recognizes and honors those government and business organizations that have displayed and extended efficient performance in various sectors in creating a favorable climate for comprehensive services and projects that meet the expectations of customers through the development of innovative services to pursue the quality of excellence and promote happiness of customers as a core value in order to survive and develop strategies according to the international standards for a strong and sustainable economy.  The awards highlights the outstanding achievements and draws attention towards the latest techniques and technologies in the field of customer service that would improve the level of performance of the services to enable it to compete with global competitiveness. The Middle East Excellence Awards Institute, honors distinguished achievements and contributions in customer care in the presence of personalities, decision-makers and the media.


Honoring personalities and organizations that excel in serving clients and continuously strive to exceed customer expectations, deliver industry leading standards of service and is creative and innovative around customer experience. The Award aspires to highlight achievements of government and private entities in the Middle East in the area of providing excellent services for customers in line with the latest smart government strategies and guidelines. The aim is to elevate the level of entities and their services to global competitiveness standards which are directly linked to the quality of institutional performance. The concept of communication is related to the quality of customer care services which regulate the rhythm of these entities, the soundness of their planning and clarity of their objectives. Category

The Awards categories are specifically formulated to honor the path-breaking leaders in various fields of government and business organizations for their outstanding contribution towards the development of regional competitiveness. Read more

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