The Middle East Excellence Awards Institute, committed to recognizing and honoring excellence, recognizes leaders and their contributions by honoring the individual's and organizations' leadership success, whose accomplishments have made significant differences to the remarkable growth and development of the regional and global economy. The awards build credibility and offer massive media coverage that increases the visibility and improves the company's reputation. It also validates the success of the organization whilst building the much-needed motivation for the team and loyalty among customers. Awards and recognition have long been important to individuals and businesses and are more popular now than ever.

Over the last 26 years, the awards institute symbolizes the persistence and excellence in inspiring the region's drive to remain in the forefront of innovation, creativity and ingenuity in the global economy by recognizing and honoring innovators and defining excellence. It unwaveringly continues its passionate journey of celebrating the indigenous achievements of leaders and organizations that have made significant difference to their profession, industry, and to the economic progress regionally and globally. By focusing on merits, rewarding best practices, and recognizing outstanding contributors, the awards put the spotlight on those leaders and organizations which have really excelled, as well as identifies the examples of best practice and shares them among a wider audience.