In coinciding with the Middle East Excellence Award Institute's global vision for 2030, which is focused on participating in the world women leader’s development and the continuous enhancement of global leadership competitiveness among institutions and leaders, in this context the Institute aims to emphasize the latest global institutional and leadership practices, achievements, and strategies for sustainable excellence.

This effort will be showcased during the 27th Women Leaders Congress on February 17-20, 2025, in Dubai, UAE. The congress will discuss the latest international strategies for corporate development, leadership governance, competitiveness, and supporting the transformation of women leaders into role models. The event also aims to foster the growth of young women leaders globally, guiding them towards becoming influential role models themselves.

The Middle East Excellence Awards Institute will recognize the top 25 exceptional global projects and companies owned and led by women entrepreneurs, highlighting their contributions to the world business and economic development over the last 25 years. These entrepreneurs have demonstrated innovation and adaptability, fostered economic development, and inspired the next generation of women leaders in business.

Coinciding with the 27th Women Leaders Congress and International Women's Day, and in continuation of the vision of the Institute in honoring the best leadership achievements of women, With a vision centered on upgrading entrepreneurs' business and economic knowledge, as well as their competitiveness path, and providing best practices for knowledge management and innovation to enhance the global competitive position of leaders.

The objective of the event "Top 25 Leading Women’s Business Projects and Companies" is to recognize and celebrate the outstanding achievements of women-owned and led businesses and projects. These achievements signify a transformative shift in business perceptions and economic performance, earning international acclaim and bolstering the region's competitive business landscape on a global scale. By highlighting these accomplishments, the event seeks to inspire and empower more women to excel in business, foster networking and collaboration, and promote gender diversity and leadership excellence in the business world.

The Top 25 Leading Women’s Business Projects and Companies will adhere to these General Criteria for Candidate Selection Procedures

• Demonstrated business growth and long-term sustainability
• Innovation in product or service development
• Leadership in digital transformation and technology adoption
• Strong financial performance and strategic management
• Excellence in customer service and client relations
• Commitment to ethical and responsible business practices
• Successful expansion into new markets or regions
• Impactful corporate social responsibility programs
• Leadership in promoting diversity and inclusion
• Development of strong strategic partnerships and alliances
• Effective brand building and storytelling strategies
• Excellence in supply chain management and logistics
• Outstanding human resources management and employee engagement
• Crisis management and resilience in challenging times
• Pioneering sustainable business practices
• Visionary leadership and future planning
• Excellence in corporate governance and compliance
• Empowerment and support of women in the workplace
• Contribution to industry innovation and thought leadership
• Positive impact on community and social development
• Commitment to continuous improvement and quality assurance
• Strong risk management and mitigation strategies
• Recognition in industry awards and certifications
• Effective use of data and analytics for business decision-making