Award's Criteria

General Criteria and Information for Nominations:

The award recognizes an organization from the hotel and hospitality sector from the Middle East region that has consistently provided exemplary service to all its customers and contributed to the significant role in the development of pioneering work initiatives in creating a favorable climate for comprehensive services and projects that meet the expectations of customers through the development innovative services and application of global best practices to pursue the quality of excellence in promoting happiness and positivity and demonstrate operational excellence with outstanding productivity, efficiency and quality. The award is open to all Middle East Hotel and Hospitality sector companies that continuously strive to achieve excellence in customer care service and development of hotel and hospitality sector at all times.
  • The nominee should have contributed to the excellence and raised the competitive state in the hotel and hospitality sector by implementing the highest quality standards
  • The nominee should have demonstrated excellence in processing customer complaints and suggestions with transparency and efficiency, and the ability of its staff to provide advice and support to customers quickly and efficiently.
  • The nominee should have demonstrated adoption of a distinct customer service and commitment to quality in the implementation of initiatives and hotel & hospitality sector projects
  • The nominee should have characterized the organizations role in the development of pioneering work initiatives in promoting happiness and positivity as a core value.
  • The nominee should have demonstrated innovative policies and plans to raise the happiness- and coordination between all departments and building a customer driven organization focusing on delighting customer
  • The nominee should have demonstrated excellence in the development of its services according to the needs of customers through a permanent stand on the expectations of customers and their application in accordance with best practices
  • The nominee should have demonstrated excellence in infrastructure and technology development and the provision all the services needed for various clients and facilities
  • The nominee should have demonstrated commitment in delivering superior customer service and excellence in the provision of products and services at a lower cost and better quality
  • The nominee should have a track record of providing seamless customer service of its customer and partners around the clock
  • The nominee should have demonstrated creativity and innovation in the development and provision of excellent customer
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The award recognizes an organization from the food and beverage industry from the Middle East region that has consistently provided exemplary customer service to all its customers and contributed to the significant role in the development of pioneering work initiatives in creating a favorable climate for comprehensive services and projects that meet the expectations of customers through the development innovative services and application of global best practices to pursue the quality of excellence in promoting happiness and positivity and demonstrate operational excellence with outstanding productivity, efficiency and quality. This award is open to all food and beverage companies that are keen on quality and safety of food from a health standpoint, and its commitment to quality for global health standards.
  • The nominee should be a Food and Beverage Company from the Middle East region.
  • The nominee should have contributed to the innovation and business development in the manufacture of food and beverages
  • The nominee should have provided services with a strategic vision to make it competitive as food and beverage manufacturers locally, regionally and globally
  • The nominee should have effectively identified customers, consulted them in a meaningful way and efficiently measured the outcomes of the service that are a vital part of the approach
  • The nominee should have demonstrated improved/increased business performance through targeted customer service initiatives.
  • The nominee should have demonstrated excellence in processing customer complaints and suggestions with transparency and efficiency, and the ability of its staff to provide advice and support to customers quickly and efficiently.
  • The nominee should have demonstrated adoption of a distinct customer service and commitment to quality in the implementation of initiatives and projects
  • The nominee should have characterized the organizations role in the development of pioneering work initiatives in promoting happiness and positivity as a core value.
  • The nominee should have demonstrated innovative policies and plans to raise the happiness- and coordination between all departments and building a customer driven organization focusing on delighting customer
  • The nominee should have demonstrated excellence in the development of its services according to the needs of customers through a permanent stand on the expectations of customers and work to be provided and applied according to the best nutritional practices
  • The nominee should have achieved quality in defining customer needs and established an excellent level of service to customers
  • The nominee should have demonstrated creativity and innovation in the development and provision of excellent customer service and improved food products
  • The nominee should have implemented latest technological techniques to provide the best food products to customers
  • The nominee should have characterized the organizations role in improving the level of services, according to its own assessment and comparison with other institutions
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The award recognizes an Airline from the Middle East region that has consistently provided exemplary service to all its customers and contributed to the significant role in the development of pioneering work initiatives in creating a favorable climate for comprehensive services and projects that meet the expectations of customers through the development innovative services and aviation projects and application of global best practices to pursue the quality of excellence in promoting happiness and positivity.
  • The institution should be a member of one of the civil aviation bodies and contributed to strengthening the global competitiveness of the aviation industry
  • The nominee should have effectively identified customers, consulted them in a meaningful way and efficiently measured the outcomes of the service that are a vital part of the approach
  • The nominee should have demonstrated improved/increased business performance through targeted customer service initiatives.
  • The nominee should have played a pivotal role in the recruitment of best techniques to provide better services and equipment on board aircraft
  • The nominee should have demonstrated excellence in processing customer complaints and suggestions with transparency and efficiency, and the ability of its staff to provide advice and support to customers quickly and efficiently.
  • The nominee should have demonstrated adoption of a distinct customer service and commitment to quality in the implementation of initiatives and projects
  • The nominee should have characterized the organizations role in the development of pioneering work initiatives in promoting happiness and positivity as a core value.
  • The nominee should have demonstrated innovative policies and plans to raise the happiness- and coordination between all departments and building a customer driven organization focusing on delighting customer
  • The nominee should have created favorable climate for comprehensive aviation services that meet the expectations of customers through the development of innovative services to pursue the quality of excellence in promoting happiness and positivity according to the international standards.
  • The nominee should have demonstrated excellence in infrastructure and technology development and the provision all the services needed for various clients and facilities
  • The nominee should have demonstrated commitment in delivering superior customer service and excellence in the provision of aviation services at a lower cost and better quality
  • The nominee should have a track record of listening and responding to the needs and concerns of its customer and partners around the clock
  • The nominee should have demonstrated ability to accommodate the increasing number of customers and the appropriate services in terms of procedures, time and meeting the needs of customers
  • The nominee should have should have demonstrated commitment of organization to invest in facilities and staff development to provide services to customers seamlessly.
  • The nominee should have demonstrated innovative and creativity in improving service delivery.
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This award recognizes a retail company from the Middle East region that has consistently provided exemplary customer service and demonstrated innovative practices, dynamic management and outstanding employee and customer satisfaction to pursue the quality of excellence in promoting happiness and positivity and commitment towards maintaining the world-class service standards whilst striving to reach new heights for the benefit of customers sector.
  • The nominee must be a retail company from the Middle East region.
  • The nominee should have provided services with a strategic vision to make it a competitor locally, regionally and globally
  • The nominee should have effectively identified customers, consulted them in a meaningful way and efficiently measured the outcomes of the service that are a vital part of the approach
  • The nominee should have demonstrated improved/increased business performance through targeted customer service initiatives.
  • The nominee should have demonstrated excellence in processing customer complaints and suggestions with transparency and efficiency, and the ability of its staff to provide advice and support to customers quickly and efficiently.
  • The nominee should have demonstrated adoption of a distinct customer service and commitment to quality in the implementation of initiatives and commercial projects
  • The nominee should have characterized the organizations role in the development of pioneering work initiatives in promoting happiness and positivity as a core value.
  • The nominee should have demonstrated innovative policies and plans to raise the happiness- and coordination between all departments and building a customer driven organization focusing on delighting customer
  • The nominee should have created favorable climate for comprehensive services that meet the expectations of customers through the development of innovative services to pursue the quality of excellence in promoting happiness and positivity according to the international standards.
  • The nominee should have demonstrated excellence in infrastructure and technology development and the provision all the services needed for various clients and facilities
  • The nominee should have demonstrated innovative communication strategies to bridge the gap between the organization and customer.
  • The nominee should have demonstrated commitment to provide solutions and services along with smart government service mechanism that enables retail organizations to improve productivity and services
  • The nominee should have demonstrated connectivity and use of Smart strategies for smart trading market to provide outstanding customer experience.
  • The nominee should have demonstrated commitment in delivering superior customer service
  • The nominee should have demonstrated connectivity and use of technology in accordance with the highest standards of efficiency and quality standards.
  • The nominee should provide clear-cut direction for the payment mechanisms and e-commerce guide market for all transactions
  • The nominee should have developed innovative customer service strategies to provide consistent high quality services
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The award recognizes a banking and financial institutions from the Middle East region that has consistently provided exemplary service to all its customers and contributed to the significant role in the development of pioneering work initiatives in creating a favorable climate for comprehensive financial services that meet the expectations of customers through the development innovative services and application of global best practices to pursue the quality of excellence in promoting happiness and positivity.
  • The banking and financial institution should have provided financial services with a strategic vision to make it a competitor locally, regionally and globally
  • The nominee should have effectively identified customers, consulted them in a meaningful way and efficiently measured the outcomes of the service that are a vital part of the approach
  • The nominee should have demonstrated improved/increased business performance through targeted customer service initiatives.
  • The banking and financial institution should have demonstrated adoption of a distinct customer service and commitment to quality in the implementation of the financial initiatives and investment projects
  • The nominee should have characterized the organizations role in the development of pioneering work initiatives in promoting happiness and positivity as a core value.
  • The banking and financial institution should have demonstrated innovative policies and plans to raise the happiness- and coordination between all departments and building a customer driven organization focusing on delighting customer by providing effective banking and financial services.
  • The banking and financial institution should have created favorable climate for comprehensive banking and financial services that meet the expectations of customers through the development of innovative services to pursue the quality of excellence in promoting happiness and positivity according to the international standards.
  • The nominee should have demonstrated excellence in infrastructure and technology development and the provision all the services needed for various dealers and facilities
  • The nominee should have worked to promote e-commerce channels of banking as the preferred option for customers
  • The banking and financial institution should have demonstrated commitment in delivering superior customer service and excellence in the provision of products and services at a lower cost and better quality
  • The nominee should have a track record of listening and responding to the needs and concerns of its customer and partners around the clock
  • The nominee should have demonstrated excellence in attracting professional and scientific expertise in the region to build and develop specialized capabilities and competencies in the field of customer care excellence and enhance their knowledge and experience in the areas of technical support and customer service
  • The banking and financial institution should have demonstrated excellence in processing customer complaints and suggestions with transparency and efficiency, and the ability of its staff to provide advice and support to customers quickly and efficiently.
  • The nominee should have a track record of managing client accounts and financial management from anywhere around the clock
  • The nominee should have demonstrated strategies to broaden the base and create new offices and bank branches
  • The nominee should have created favorable climate for comprehensive banking and financial services that meet the expectations of customers through the development of innovative services to pursue the quality of excellence in promoting happiness and positivity according to the international standards.
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The award recognizes a transport and communications enterprise that has consistently provided exemplary service to all its customers and contributed to the significant role in the development of pioneering work initiatives in creating a favorable climate for comprehensive services and transportation projects that meet the expectations of customers through the development innovative services and application of global best practices to pursue the quality of excellence in promoting happiness and positivity.
  • The nominee must be a Transport and Communications Enterprise from the Middle East region
  • The nominee should have played a pivotal role in promoting the transportation sector and as an investment competitor regionally and globally.
  • The nominee should have demonstrated adoption of a distinct customer service and commitment to quality in the implementation of transportation projects
  • The nominee should have effectively identified customers, consulted them in a meaningful way and efficiently measured the outcomes of the service that are a vital part of the approach
  • The nominee should have demonstrated improved/increased business performance through targeted customer service initiatives
  • The transport and communications corporation should have demonstrated adoption of modern technology to provide the best services to customers.
  • The transport and communications corporation should have published adequate and necessary information about what they offer of direct and indirect services to customers at all times
  • The nominee should have demonstrated connectivity and use of technology to carry out fast, efficient, and reliable customer service.
  • The nominee should have characterized the organizations role in the development of pioneering work initiatives in promoting happiness and positivity as a core value.
  • The nominee should have demonstrated innovative policies and plans to raise the happiness- and coordination between all departments and building a customer driven organization focusing on delighting customer
  • The nominee should have created favorable climate for comprehensive transportation sector that meet the expectations of customers through the development of innovative services to pursue the quality of excellence in promoting happiness and positivity according to the international standards.
  • The transport and communications corporation should have demonstrated excellence in infrastructure and technology development and the provision all the services needed for various dealers and facilities
  • The transport and communications corporation should have demonstrated commitment in delivering superior customer service continuously.
  • The nominee should have demonstrated excellence in providing safe and smooth transport for all
  • The nominee should have demonstrated excellence in processing customer complaints and suggestions with transparency and efficiency, and the ability of its staff to provide advice and support to customers quickly and efficiently.
  • The nominee should have offered high quality information, programs and services - including follow-up to ensure that customers have been treated fairly
  • The transport and communications corporation should have made strong efforts to manage, organize transportation and mobility management, road safety, environmental protection, and ensuring safety of people with special needs.
  • The nominee should have contributed to the excellence and raised the competitive state in the transportation sector by implementing the highest quality standards
  • The nominee should have demonstrated commitment of organization and staff to provide logistical services related to transport services seamlessly.
  • The transport and communications corporation should have demonstrated commitment in delivering superior customer service and excellence in the provision of products and services at a lower cost and better quality
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The award is given to regional based property developer for providing its clients and residents with its unmatched customer care service and contributed to the significant role in the development of pioneering work initiatives in creating a favorable climate for comprehensive services and projects that meet the expectations of customers through the development innovative services and application of global best practices to pursue the quality of excellence in promoting happiness and positivity.
  • The nominee must be a Real Estate Development Organization from the Middle East.
  • The nominee should have played a pivotal role in promoting the real estate sector and as an investment competition regionally and globally.
  • The nominee should have contributed to the excellence and raised the competitive state of real estate development projects by implementing the highest quality standards
  • The nominee should have characterized the organizations role in the development of pioneering work initiatives in promoting happiness and positivity as a core value.
  • The nominee should have demonstrated innovative policies and plans to raise the happiness- and coordination between all departments and building a customer driven organization focusing on delighting customer
  • The nominee should have contributed to service excellence and raised the competitive state of real estate developers by implementing the highest quality standards
  • The nominee should have demonstrated excellence in infrastructure and technology development and the provision all the services needed for various dealers and facilities
  • The nominee should have main or branch offices in the region and telephone services and Web sites for e-marketing
  • The nominee should have demonstrated commitment in delivering superior customer service to their clients in real estate and construction.
  • The nominee should have demonstrated excellence in providing Quality customer care – in terms of delivering superior service and give customers a simplified idea about the goals and directions of Real Estate Development
  • The nominee should have devised total quality management systems and creative solutions in the provision of customer services in real estate development sector.
  • The nominee should have demonstrated adoption of modern technology in providing better services to customers and creativity of structural designs that reflect the latest global engineering designs.
  • The nominee should have created favorable climate according to the needs of real estate developers and projects that meet the expectations of customers through the development of innovative services to pursue the quality of excellence in promoting happiness and positivity according to the international standards.
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The award recognizes a telecom company from the Middle East region that has hat has consistently provided exemplary service to all its customers and contributed to the significant role in the development of pioneering work initiatives in creating a favorable climate for comprehensive services and projects that meet the expectations of customers through the development innovative services and application of global best practices to pursue the quality of excellence in promoting happiness and positivity.
  • The nominee must be a Telecom company from the Middle East region
  • The nominee should have contributed to the excellence and raised the competitive state in the telecom sector by implementing the highest quality standards
  • The nominee should have characterized the organizations role in the development of pioneering work initiatives in promoting happiness and positivity as a core value.
  • The nominee should have demonstrated innovative policies and plans to raise the happiness- and coordination between all departments and building a customer driven organization focusing on delighting customer
  • The nominee should have demonstrated connectivity and use of technology to carry out fast, efficient, and reliable customer service.
  • The nominee should provide clear-cut direction for the process flow of all transactions
  • The nominee should have demonstrated excellence in processing customer complaints and suggestions with transparency and efficiency, and the ability of its staff to provide advice and support to customers quickly and efficiently.
  • The company should offer high quality information, programs and services - including follow-up to ensure that customers have been treated fairly
  • The nominee should have created favorable climate for comprehensive telecommunications sector services and projects that meet the expectations of customers through the development of innovative services to pursue the quality of excellence in promoting happiness and positivity according to the international standards.
  • The nominee should have played a pivotal role in the recruitment of the best techniques in the field of fixed telephony, Internet, and mobile phones, communication and other services
  • The nominee should have demonstrated excellence in infrastructure and technology development and the provision all the services needed for various dealers and facilities
  • The nominee should have demonstrated commitment in delivering superior customer service and excellence in the provision of products and services at a lower cost and better quality
  • The nominee should have a track record of listening and responding to the needs and concerns of its customer and partners around the clock
  • The nominee should have availability and accessibility of services in the Middle east in all forms – kiosks, offices, hotlines, website, and others
  • The nominee should have demonstrated commitment of organization and staff to provide services to customers seamlessly.
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  • The nominee must be a Utilities Company from the Middle East region
  • The nominee should have contributed to the excellence and raised the competitive state in the utilities services sector by implementing the highest quality standards
  • The nominee should have demonstrated excellence in infrastructure and technology development and the provision all the utilities services needed for various dealers and facilities
  • The nominee should have characterized the organizations role in the development of pioneering work initiatives in promoting happiness and positivity as a core value.
  • The nominee should have developed and implemented projects and drives to promote a happy, supportive and positive work environment with efficient and transparent lines of communication for management and staff alike
  • The nominee should have created favorable climate for comprehensive services and projects that meet the expectations of customers through the development of innovative services to pursue the quality of excellence in promoting happiness and positivity according to the international standards.
  • The nominee should have a track record of listening and responding to the needs and concerns of its customer and partners around the clock
  • The nominee should have demonstrated its ability to absorb the growing number of dealers and convenient services in terms of procedures, time and meeting the needs of dealers
  • The organization must have provided and supplied all the main center and sub-centers clients with the necessary information and instructions and responded to their suggestions and complaints and aspirations at accurate and timely manner.
  • The nominee should have worked on a comprehensive survey to measure the level of customer satisfaction
  • The nominee should have designed and prepared a research method to document field studies, surveys, suggestions so as to analyze information and draw conclusions of the services provided
  • The nominee should have developed strategies for embedding the values of happiness and positivity, and in turning aspirations into tangible achievements, for individuals, organizations, societies and nations.
  • The nominee should have a track record in investing in the power utilities sector and developed and implemented projects for development of nationals and staff skills
  • The nominee should have demonstrated innovative policies and plans to raise the happiness-at-work level of the local workforce and lift the spirit of employees through various activities
  • The nominee should have evaluation and follow up mechanisms to measure customer satisfaction with the services provided
  • The nominee should have demonstrated excellence in processing customer complaints and suggestions with transparency and efficiency, and the ability of its staff to provide advice and support to customers quickly and efficiently
  • The nominee should have provided accurate and timely information  about the procedures, responsibilities and the time of delivery of services and easy access information
  • The nominated organization must have a track record of listening and responding to its customers’ and partners’ needs and concerns
  • The nominee must have offered high quality information, programs, and services electronically - including follow-up to ensure that customers have been treated fairly
  • The nominee should have developed secure environment and accurate , easy and distinct customer service transactions according to the latest global technology
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The award recognizes healthcare organization from the Middle East region that has contributed to the significant role in the development of pioneering work initiatives of health care – in terms of delivering excellent customer service as well as positivity in improving the health behavior with a focus on active participation of families and the community in addition to the provision of efficient  health services to pursue the quality of excellence in promoting happiness in order to survive and develop strategies in line with the government system and smart cities based on the latest technologies and advanced applications.
  • The nominee should have  provided clear-cut direction for the process flow of all transactions
  • The nominee should have developed secure environment and accurate, easy and distinct customer service transactions according to the latest global technology
  • The nominee should have worked on a comprehensive survey to measure the level of customer satisfaction
  • The nominee should have designed and prepared a research method to document field studies, surveys, suggestions so as to analyze information and draw conclusions of the services provided
  • The nominee should have developed strategies for embedding the values of happiness and positivity, and in turning aspirations into tangible achievements, for individuals, organizations, societies and nations.
  • The nominee should have demonstrated excellence in infrastructure and technology development and the provision of all health care facilities
  • The organization should have demonstrated commitment in the development and implementation of projects and drives to promote a happy, supportive and positive work environment with efficient and transparent lines of communication for management and staff alike within the health care organization
  • The nominee should have demonstrated innovative policies and plans to raise the happiness-at-work level of the local workforce and lift the spirit of employees through various activities
  • The nominee should have developed and implemented regulations, policies, and plans for customer and employee services and promoted a work environment that fosters happiness and good will among all.
  • The organization should offer high quality information, programs and services - including follow-up to ensure that customers have been treated fairly
  • The nominee should have developed and implemented regulations, policies, and plans for customer and employee services and promoted a work environment that fosters happiness and good will among all.
  • The nominee should have evaluation and follow up mechanisms to measure customer satisfaction with the services provided
  • The organization must have provided and supplied all the main center and sub-centers clients with the necessary information and instructions and responded to their suggestions and complaints and aspirations at accurate and timely manner.
  • The nominee should have demonstrated excellence and  consistently provided exemplary customer service and has a brand name that stands for quality in the field of health care and the application of the highest medical quality standards
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This award is presented to an exemplary ministry from the Middle East region that has contributed to the significant role in the development of pioneering work initiatives in creating a favorable climate for comprehensive services and projects that meet the expectations of customers through the development of innovative services to pursue the quality of excellence to provide ministry services in promoting happiness and positivity as a core value in order to survive and develop strategies in line with the government system and smart cities based on the latest technologies and advanced applications.
  • The ministry should have demonstrated commitment in the development and implementation of projects and drives to promote a happy, supportive and positive work environment with efficient and transparent lines of communication for management and staff alike within the ministry.
  • The ministry should have demonstrated innovative policies and plans to raise the happiness-at-work level of the local workforce and lift the spirit of employees through various activities
  • The nominee should have developed and implemented regulations, policies, and plans for customer and employee services and promoted a work environment that fosters happiness and good will among all.
  • The ministry should have demonstrated innovative policies and plans to raise the happiness-at-work level of the local workforce and lift the spirit of employees through various activities The organization must have provided and supplied all the main center and sub-centers clients with the necessary information and instructions and responded to their suggestions and complaints and aspirations at accurate and timely manner.
  • The ministry should have worked on a comprehensive survey to measure the level of customer satisfaction
  • The ministry should have developed strategies for embedding the values of happiness and positivity, and in turning aspirations into tangible achievements, for individuals, organizations, societies and nations.
  • The ministry should have created favorable climate for comprehensive services and projects that meet the expectations of customers through the development of innovative services to pursue the quality of excellence in promoting happiness and positivity according to the international standards for a strong and sustainable economy.
  • The ministry must have a track record of listening and responding to its customers’ and partners’ needs and concerns
  • The ministry must have offered high quality information, programs, and services electronically - including follow-up to ensure that customers have been treated fairly
  • The ministry should have developed secure environment and accurate , easy and distinct customer service transactions according to the latest global technology
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The award recognizes government authorities, official bodies, governorates, states, and municipalities, from the Middle East region that has contributed to the significant role in the development of pioneering work initiatives of municipalities in creating a favorable climate for comprehensive services and projects that meet the expectations of customers through the development of sustainable cities and innovative services to pursue the quality of excellence in promoting happiness and positivity as a core value in order to survive and develop strategies in line with the government system and smart cities based on the latest technologies and advanced applications.
  • The nominee should have demonstrated excellence in the municipalities and cities development of pioneering work initiatives in promoting happiness and positivity as a core value through the development of sustainable cities and innovative services in the era of smart government.
  • The nominee must have offered high quality information, programs, and services electronically - including follow-up to ensure that customers have been treated fairly
  • The nominee should have developed secure environment and accurate, easy and distinct customer service transactions according to the latest global technology
  • The nominated organization must have provided and supplied all the main center and sub-centers clients with the necessary information and instructions and responded to their suggestions and complaints and aspirations at accurate and timely manner.
  • The nominee should have worked on a comprehensive survey to measure the level of customer satisfaction
  • The nominee should have worked on a comprehensive survey to measure the level of customer satisfaction
  • The municipalities and cities should have developed strategies for embedding the values of happiness and positivity, and in turning aspirations into tangible achievements, for individuals, organizations, societies and nations.
  • The Municipalities should have demonstrated commitment to supporting the work based on happiness and positivity in the municipal work environment
  • The nominee should have demonstrated innovative policies and plans to raise the happiness-at-work level of the municipalities and cities and lift the spirit of employees through various activities to provide services to happy customers.
  • Municipalities and cities should have created favorable climate for comprehensive services and projects that meet the expectations of customers through the development of innovative services to pursue the quality of excellence in promoting happiness and positivity according to the international standards for a strong and sustainable economy.
  • The nominated organization must have established specialized centers and channels of contact with the customer, allowing the exchange of information and ideas
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The award recognizes a Government Organization from the Middle East region that has consistently provided exemplary service to all its customers and contributed to the significant role in the development of pioneering work initiatives in creating a favorable climate for comprehensive services and government projects that meet the expectations of customers through the development innovative services and application of global best practices to pursue the quality of excellence in promoting happiness and positivity.
  • The nominee must be a Government Organization from the Middle East region
  • The nominee should have played a pivotal role in promoting the government sector and as an investment competitor regionally and globally.
  • The nominee should have demonstrated adoption of a distinct customer service and commitment to quality in the implementation of government projects
  • The nominee should have effectively identified customers, consulted them in a meaningful way and efficiently measured the outcomes of the service that are a vital part of the approach
  • The nominee should have demonstrated improved/increased business performance through targeted customer service initiatives
  • The government institution should have demonstrated adoption of modern technology to provide the best services to customers.
  • The nominee should have published adequate and necessary information about what they offer of direct and indirect services to customers at all times
  • The nominee should have demonstrated use of smart technology to carry out fast, efficient, and reliable customer service.
  • The nominee should have characterized the organizations role in the development of pioneering work initiatives in promoting happiness and positivity as a core value.
  • The nominee should have demonstrated innovative policies and plans to raise the happiness- and coordination between all departments and building a customer driven organization focusing on delighting customer
  • The nominee should have created favorable climate that meet the expectations of customers through the development of innovative services to pursue the quality of excellence in promoting happiness and positivity according to the international standards.
  • The nominee should have demonstrated excellence in infrastructure and technology development and the provision all the services needed for various dealers and facilities
  • The nominee should have demonstrated commitment in delivering superior customer service continuously.
  • The nominee should have demonstrated excellence in processing customer complaints and suggestions with transparency and efficiency, and the ability of its staff to provide advice and support to customers quickly and efficiently.
  • The nominee should have offered high quality information, programs and services - including follow-up to ensure that customers have been treated fairly
  • The nominee should have contributed to the excellence and raised the competitive state in the government sector by implementing the highest quality standards
  • The nominee should have demonstrated commitment in delivering superior customer service and excellence in the provision of products and services at a lower cost and better quality
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The award honors experience and excellence in the Middle Eastern leisure and entertainment industry for providing its clients and residents with its unmatched customer care service and contributed to the significant role in the development of pioneering work initiatives in creating a favorable climate for comprehensive services and projects that meet the expectations of customers through the development innovative services and application of global best practices to pursue the quality of excellence in promoting happiness and positivity.
  • The nominee must be a Entertainment Company from the Middle East.
  • The nominee should have played a pivotal role in promoting the Entertainment industry and as an investment competition regionally and globally.
  • The nominee should exemplify the spirit and integrity of the amusement industry by promoting the cornerstones of safety, service, courtesy and cleanliness at the highest level, while consistently exceeding customer expectations.
  • The nominee should have contributed to the excellence and raised the competitive state of entertainment industry by implementing the highest quality standards
  • The nominee should have characterized the organizations role in the development of pioneering work initiatives in promoting happiness and positivity as a core value.
  • The nominee should have demonstrated innovative policies and plans to raise the happiness- and coordination between all departments and building a customer driven organization focusing on delighting customer
  • The nominee should have contributed to service excellence and raised the competitive state of entertainment industry by implementing the highest quality standards
  • The nominee should have demonstrated commitment in delivering superior customer service to their clients in entertainment industry
  • The nominee should have demonstrated excellence in providing Quality customer care – in terms of delivering superior service and give customers a simplified idea about the goals and directions of entertainment industry
  • The nominee should have devised total quality management systems and creative solutions in the provision of customer services in entertainment industry
  • The nominee should have created favorable climate according to the needs of entertainment industry that meet the expectations of customers through the development of innovative services to pursue the quality of excellence in promoting happiness and positivity according to the international standards.
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