The human civilization has progressed massively in developing creative communication strategies for the assembly of vivid cultures reciprocating a direct relationship to the institutions, business organizations, and other sectors that give quality services in the field of communication. The concept of communication is always associated with the customer care services provided by the various institutions and organizations that control the rhythm of those institutions in its strategies and plans to offer the most modern services to its clients and other enterprises.
In this era of technological and economical globalization, the institutes have to pursue the quality of excellence in its customer care services in order to survive and develop strategies according to the international standards for a strong and sustainable economy. The Middle East Excellence Award Institute aspires to propagate the building of a customer care culture for the development of customer care methodologies in the government and business organizations.
The Middle East Excellence Awards Institute recognizes and honors those government and business organizations that have displayed and extended efficient performance in various sectors in creating a favorable climate for the promotion of a unique culture of customer care excellence. The award serves as a performance measurement indicator that recognizes the tireless efforts put in by the institutions in providing excellent services to its customers.
Besides highlighting the outstanding achievements, the award also draws attention towards the latest techniques and technologies in this field that would improve the level of performance of the services to enable it to compete with global competitiveness. The government and business organizations have invested a lot of money and efforts in various economic and tourism projects that requires the cooperation of the citizens and their exceptional satisfaction and confidence for the sustainable development of the region. This objective can be achieved by:
- Creating a supportive environment for promoting a culture of quality customer care service
- Highlighting the latest technologies and competitive advantages of customer care services in the various economic institutions
- Creating successful standards and new models in the field of customer care service
- Developing and encouraging the customer care services to implement the modern management tools and strategies
- Improving the customer care services for high level customer satisfaction
- Applying performance measurement indicators in various institutions to account for the needs and requirements of the customers
- To improve the quality of the customer care services by applying the latest administrative technologies and modern management systems